About Us

At Penguin Digital Design, we don’t meet your expectations. We exceed them. Our philosophy is simple: create websites that really work.

Penguin Digital Design, LLC., based in Cape Cod, Massachusetts, is a strategic Internet consulting firm, specializing in providing affordable business solutions through Internet technologies. We are committed to excellence in strategic, creative and technical solutions to successfully achieve your objectives.

We go beyond web design and development, providing copy writing, usability and accessibility consultation, information architecture, photography,


Paula J. Hersey -Chief Penguin


  • 24 years of progressive experience in company Management, Sales & Marketing
  • Demonstrated experience in graphic web design, database development, web site production and project management of web sites
  • Technology consultant to small businesses and non-profits.


Penguin Digital Design LLC, Cape Cod, MA

President of a start-up consulting firm specializing in creation of small business and non-profit client web sites including site, message, and database development, maintenance & tune-ups, Internet promotion, and report tracking. Workshop presenter on the importance of web sites in today’s business world.

CommuniCom 2000-2003
Vice President of Creative and Integrative Services

Managed staff of 20 to execute web development and database projects for Southeast New England clients. Responsible for budgets, schedules and proposals.

TTLC Internet & IT Solutions 2002-2003
Director of Operations

Opened and managed the Southeast office and increased community visibility. Created eCheckups – an on-site preventative maintenance program to augment help desk and IT services.

CapeCod.com 2000- 2002
Executive Producer

Responsible for large community portal including concept, site architecture, usability testing, implementation and daily execution. Daily, unique visits increased 1,625%, from 2,000 to 32,500.



Paula hails from the western part of the Commonwealth, but has had her feet firmly planted in the sands of Cape Cod since the late-80’s. Her positive attitude, work ethic and dedication have combined to help her succeed in her business—Penguin Digital Design, located for the past 7 years on Main Street in Hyannis.

Paula has the ability to listen to her customers and deliver a product tailored specifically to their business or organizational needs, which is the key to her success.

Before becoming Chief Penguin and hatching Penguin Digital Design, Paula served as Executive Producer for CapeCod.com, Director of Operations for TTLC, and VP of Creative and Integrative Services at CommuniCom. She has 18 years of progressive experience in graphic web design, database development, web site production, and project management. She also has many years of experience training non-technical persons on how to interface with technology.

Paula is an expert on personal networking and serves the Cape Cod community by volunteering with the following groups:

Cape Cod Technology Council: current President, and long time member
Cape Cod Workforce Investment Board: member
Cape Cod Makers Board member
ABWA: member and past president
Community Leadership Institute Alumni
She likes to challenge herself, and recently rode the 62-mile Last Gasp Bike Race from Sandwich to Provincetown.

In addition to the above, Paula is a semi-professional photographer, and is interested in all things natural.

Paula lives in Marstons Mills with her husband David, and their three dogs: Jettie, Nantucket and Wellfleet.

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